Humans are naturally curious creatures. No one wants to be left on a cliffhanger. Unfinished stories, interrupted conversations, are unsatisfying.

We want to know how the story finishes; whether the star-crossed lovers ever found their way back to each other, whether the kid on the news was ever found, whether the ambulance made it to the hospital in time… 

This brief was guided by the proposition that The Conversation empowers better decision-making. Part of that is providing their audience with all the information they would need to make the best, informed decision. 

This campaign not only highlights The Conversation's proposition but encourages the audience to take action and re-engage with the familiar brand and 'finish the conversation' they started when they first visited the site.