I'm a third-year Professional Communications student at RMIT, majoring in Advertising with a minor in Asian Media and Culture.
hi i'm aurelia!
Growing up in Australia, my parents always ensured my connection to my Indonesian heritage was not lost. I've never lost touch of where I come from, and that engrained appreciation of my culture has given me a rounded, open-minded outlook on the world. Refreshing perspectives are important and I want to bring that into the ever-changing world of advertising.
I'm excited about both creative and strategy, with an eye for aesthetics in the industry, though my passion and skills lies in the strategy. I love to question the way people think, to map out the intricacies and reasoning behind every minute detail, giving every decision a purpose.
I want to leave my mark on the world, one way or another, and advertising is my tangible way of doing that. Bringing to life a vision I only can dream about in my head, innovating the process, and creating something that can impact another human being on whatever scale that might be.
With extensive experience in social media marketing and management, I've acquired a passion with working in the digital space. In the process, I've developed skills in copy, content creation, teamwork, project management and leadership.